![]() ![]() Search engines and social media companies are intent on indexing structured data markups in web content. This makes structured and linked data technology an essential part of the optimization process and an important tool for web developers who want to offer their clients the best web development services possible. This embedded meta data can help you attract more visitors to your web site. Or you can have structured data markups applied to your content that are meant to define or categorized by the type of content that is being presented such as reviews or recipes. Using structured data technologies, web content can be marked with specific attributes such as people, places and events. RDFa, or Resource Description Framework in Attributes, is a type of HTML5 extension that helps web site developers mark documents with specific attributes that are embedded in the text. The goal of embedding machine processable data into your published content is to make your web content more easily indexed by search engines, web browsers and social media outlets, usually for marketing purposes. The embedded data, known as meta data, may include social media linkages, geo-tags, pricing information, authorship and publication data, and can be extracted from the web content with general ease. Another option is RFDa RDFa, is a method used by web developers to weave machine processable data into web documents without altering the general appearance of the content. JSON-LD is just one way to add structured data to a web page. If you add a comma to the last property, it will result in a JavaScript error. This alerts the search engines parsing your code that there is more information to follow. You must also include a comma after every property but the last one. Notice the linked data must be inserted within curly brackets to be parsed by the search engines or attached to the page. "description": "We are still local, still family-owned, and still feeding generations of Columbians with an experience that can't be replicated anywhere else. The following example is for a local restaurant.
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